Prime Yasmin(ister)

One thing the music industry has been lacking in recent years is young female singers, isn’t it? You just don’t see or hear enough of them these days. Thankfully Yasmin is here to stop the female famine and remind us that ladies singing songs can be a lovely thing. Yasmin is the kind of pop star that people assume it’s OK to like because a). she’s signed to Ministry of Sound b). she’s a DJ who has literally played some songs at places like Ibiza Rocks and probably at someone’s birthday party.

Her debut single, ‘On My Own’, was produced by Shy FX and despite the chorus not quite hitting hard enough (this probably wouldn’t have happened had she been signed to, say, Polydor) is a very nice listen indeed. This is the video:

Unbelievably, it took TWO people to direct that video, the concept of which is “point the camera at pretty lady in ridiculous hat as she walks along the canal”.


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