Kelly Rowland, aka the one that’s not Beyoncé or, er, the third one from Destiny’s Child, has a new single out. As is de rigour these days, she’s enlisted the production skillz of David Guetta, who also helmed Kelis‘ ‘Acapella’ and will no doubt produce nearly every pop/R&B album this side of 2015. On a scale of Lady Gaga to N-Dubz, ‘Commander’ is a bit Mis-Teeq, i.e. it’s nearly there, but it’s a bit cheap sounding.
Perhaps Kelly’s ‘people’ thought the same thing as they’ve basically helped create one of the shabbiest looking music videos. For one, Rowland’s wearing what looks like a hacked version of that red PVC thing Britney wore a few years back, but with some Elizabeth Duke jewellery stapled on; there’s a guy at the beginning with talc in his hair (talc!?); the catwalk/crowd scenes are woeful and then it just cuts to a completely different video with Guetta gurning and twirling about like the hip old dance producer he is. It most definitely is NOT a video Beyoncé would make and we know she’s probably trying to distance herself from comparisons, but making a budget video that detracts from the song is not the way to do it.